THE RSPCA is calling for a corporate boycott of a Queensland rodeo after organisers took more than half an hour to put down an injured bull while hundreds of spectators watched.
RSPCA Queensland CEO Mark Townend says the organisation has a good working relationship with the Australian Professional Rodeo Association (APRA), but news of the bull's death at Warwick, in southeast Queensland, has caused them to rethink their position.
"When an animal gets hurt like this bull the other day, you might want to look at some other form of entertainment," he told AAP.
"Times have changed, we know a lot more now, you can get great entertainment without being cruel to animals.
"Rodeos are against our policy, but particularly when animals being injured for no good reason."
Mr Townend issued a call for Warwick rodeo sponsors Big W, Norco, Theiss and Bundaberg Rum to end their support for the event.
"We're just saying places like Big W should think twice about their sponsorship," he said.
Thiess said it had sought an explanation from APRA in relation to the bull's death.
"This matter is currently under investigation by the RSPCA and Thiess will consider the findings of that investigation should we again be asked to sponsor a rodeo," a spokesman said.
Big W, Norco and Bundaberg Rum have yet to respond to AAP's queries at the time of publication.
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