New ad calls for national recycling scheme

A NEW Greenpeace advertising campaign takes aim at Coca-Cola over the drink giant's opposition to cash-for-containers schemes.

The environmental group says the 45-second advertisement, which it hopes to begin screening on television on Friday night, is designed to get people to urge their premiers to support a national recycling scheme.

The ad shows young people of the type typically seen in Coke commercials drinking on a beach, before dead birds begin to fall from the sky.

The message is that plastic bottles are killing sea birds but Coca-Cola is fighting legislation that would help solve the problem, Greenpeace says.

Greenpeace campaigner Reece Turner said Coca-Cola had bullied politicians and spent hundreds of thousands of dollars silencing recycling advocates.

"Behind Coke's slogans and sunshine, the beverage giant is trashing Australia," Mr Turner said in a statement.

In March Coca-Cola successfully fought laws in the Northern Territory that would have seen a 10-cent refund given to customers who returned containers to approved depots.

The Northern Territory is expected to try to reintroduce the laws after other states and territories recently showed support for the scheme.

But Queensland does not support a national cash-for-containers scheme, a Greenpeace spokesman said.

He said it seemed Queensland's government was against anything that further regulated business.

For a national scheme, all states and territories would have to agree.

South Australia has run its own scheme for decades.

When the NT introduced its scheme, about 35 million containers were returned in its first 12 months.

Coca-Cola could not immediately be contacted for comment.

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