THE iconic PixiFoto family portrait business is closing its doors after its parent company was put into administration with more than 300 people to lose their jobs.
Photo Corporation Australia (PCA) was last week placed into administration after falling sales limited "the company's ability to operate," John Morgan of administrators BCR Advisory said.
BCR will manage the sale of PCA's profitable school photography business and has closed its PixiFoto business which specialised in baby, child and family portraits.
Mr Morgan told AAP more than 300 staff across the two businesses will, by next month, be unemployed.
"It's technology that's gone past it," he said on Monday.
"People just don't want to go and get their photos taken because they can... produce a reasonable photo themselves."
Several of PCA's assets are being sold and Mr Morgan said the revenue would be used to pay out "most" staff.
Despite the lay offs, Mr Morgan said the company had been run well during its 42 years.
"(The management) saw it coming. They did everything they possibly could to make sure that they could maximise the dollar value here," he said.
Comment is being sought from Photo Corporation Australia.
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